Authentic Closing

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Authentic Closing

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FOR HIGH-TICKET SALES TEAMS

Every call heard. Every rep sharper. Without you sitting in.

Authentic Closing captures every sales call your team makes, scores it against what actually wins your deals, and turns the gaps into live AI voice practice your reps run before their next call. You see exactly where deals are leaking, and whether the training is working.

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Running live inside two high-ticket sales teams. Built by a closer who still takes calls every week.

Calls MTD

Bookings MTD

Team close rate

75%

Team show rate

50%

THE PROBLEM

Your deals are won and lost on calls you’ll never hear.

Your team takes dozens of calls a week. You hear almost none of them. You see the close rate, but not the moment a call turned, the question nobody asked, or the objection that got parked for later and never came back.

And when a rep needs to get better, there’s only one place they can practise: on your leads. Every one of those leads cost you real money to get on the calendar.

Calls nobody hears.

Reviewing calls by hand takes hours you don’t have, so most never get reviewed at all.

Coaching on gut feel.

Without seeing the calls, feedback comes down to opinion, and reps can tell.

Practice on paid leads.

Reps learn on live prospects, and you pay for every lesson in lost deals.

HOW IT WORKS

One system, from the first dial to the signed deal.

Capture

Every call is pulled in automatically from your CRM, dialler and video calls. Nobody uploads anything or remembers to hit record.

Score

Each call is scored against what your winning calls have in common, with the exact quote behind every point.

Script

Before every call, your closer gets a script built for that specific lead, from what the setter already uncovered.

Practise

Reps run live voice role plays with AI prospects built from your own calls, and rehearse real upcoming leads before the call.

Report

You see where deals are leaking, who’s improving, and what needs a decision, without opening a single recording.

AI PRACTICE

Your reps practise on prospects who feel real. Not on the leads you paid for.

Every prospect is built from your own team’s calls: the people you actually sell to, the way they actually talk, the objections they actually raise. Your rep picks up the phone and hears a real voice on the other end. The prospect keeps their real reasons hidden until they’re earned. Pitch too early and they go quiet. Ask the right question and they open up.

Live voice, not chat

A real phone conversation with natural pauses, interruptions and pushback.

Built from your calls

Prospects come from your own team’s conversations, with every name and personal detail invented.

Rehearse a real lead

Practise tomorrow’s call tonight, against a prospect matched to that lead, with their real script open.

Feedback they’ll use

What worked, the one moment that mattered, and the exact line to try next time. Then run it back and land it.

Practice never hits the leaderboard, so reps feel safe to train. You see who’s practising, can listen back to any session, and can see whether it’s showing up on real calls.

The Burnt-Out Breadwinner

Golden handcuffs suffocating them

Age range:

35-50

Occupation:

Account manager, mortgage broker

Income band:

$80,000-$135,000

Life context:

Working 50-60 hour weeks, missing family milestones.

THE SCORE

Scored on what wins your deals. Not on how closely someone read a script.

Most call scoring checks whether a rep followed the script. That’s how your best closer ends up with your worst score. We study your team’s won and lost calls, find what the winning calls have in common, and score every call against that.

Each call gets a simple checklist of the moments that decide deals on your offer. Every tick comes with the exact quote from the call that earned it, so nobody argues with the score, and every coaching conversation starts from what was actually said.

On our own live teams, the winning calls hit clearly more checkpoints than the ones that didn’t close. That’s the whole point: the score tracks the sale.

Total score

77.5

/100

Human First

5/5

You opened with warmth and created a natural, human entry point.

FOR FOUNDERS AND SALES MANAGERS

The whole sales floor, in one place.

No spreadsheets. No chasing reps for numbers. Everything updates on its own as calls happen and deals close.

Team dashboard

Close rate, show rate, set rate and cash collected, per rep, for the day, week or month.

Leak reports

Where deals are slipping, which checkpoints the team keeps missing, and which reps need what.

Setter performance

Set rate, show rate and conversion for every setter, traffic-lighted against your targets.

Growth tracking

Who’s practising, what they’re working on, and whether it’s improving their real calls.

Wins and commission

Every sale, sales cycle and commission tracked automatically, with follow-up closes credited to the call that set them up.

Weekly founder report

What moved, who moved it, and what needs a decision, straight to your inbox.

BUILT ON THE FRONT LINE

Built by a closer, running on live sales teams.

I’ve spent 20 years in business and I still close high-ticket every week. I built Authentic Closing to run on my own teams, because I wanted to see what was happening on calls I’d never sit in on. It’s now running live inside two high-ticket sales teams, capturing and scoring every call they make.

Every call

Captured and scored automatically.

20+ years

In business and closing.

2 live teams

Running on the system daily.

Matt McNamara, Founder

PRICING

Less than one closed deal a month.

If your offer sells for $5,000 or more, one extra close a month covers the platform. Everything after that is margin. Compare it to what it replaces: a sales manager listening to every call, a trainer running role plays, and the cost of a rep who never got good enough to keep.

The Team System

$2,500 per month

Up to 10 closers and setters. $150 per month for each additional team member.

Or $25,000 paid in full for the year.

Save $5,000

Monthly plans cancel anytime. No setup fee, no onboarding fee.

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Automatic call capture.

Scoring built from your winning calls.

A tailored script for every lead.

AI voice practice and real-lead rehearsal.

Team dashboard and leak reports.

Setter metrics.

Growth tracking.

Wins and commission tracking.

Weekly founder report.

QUESTIONS

Common questions

How does setup work?

Do my reps have to change how they work?

What does it work with?

Is our call data private?

What if I just want it for myself?

See your team’s calls the way they actually happen.

Book a 30-minute walkthrough. We’ll score a real call from your team, show you where it turned, and let you hear an AI practice prospect built for your offer, before you decide anything.

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